Open Source Storytelling

Neal Stephenson, from his interview with Slashdot, on the distributed nature of myth creation:

Accountability in the writing profession has been bifurcated for many centuries. I already mentioned that Dante and other writers were supported by patrons at least as far back as the Renaissance. But I doubt that Beowulf was written on commission. Probably there was a collection of legends and tales that had been passed along in an oral tradition---which is just a fancy way of saying that lots of people liked those stories and wanted to hear them told. And at some point perhaps there was an especially well-liked storyteller who pulled a few such tales together and fashioned them into the what we now know as Beowulf. Maybe there was a king or other wealthy patron who then caused the tale to be written down by a scribe. But I doubt it was created at the behest of a king. It was created at the behest of lots and lots of intoxicated Frisians sitting around the fire wanting to hear a yarn. And there was no grand purpose behind its creation, as there was with the painting of the Sistine Chapel.

The novel is a very new form of art. It was unthinkable until the invention of printing and impractical until a significant fraction of the population became literate. But when the conditions were right, it suddenly became huge. The great serialized novelists of the 19th Century were like rock stars or movie stars. The printing press and the apparatus of publishing had given these creators a means to bypass traditional arbiters and gatekeepers of culture and connect directly to a mass audience. And the economics worked out such that they didn't need to land a commission or find a patron in order to put bread on the table. The creators of those novels were therefore able to have a connection with a mass audience and a livelihood fundamentally different from other types of artists.

The rest of the interview is worth reading as well. Also mentioned is the surprisingly successful viral marketing campaign, I Love Bees, profiled here.

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