Questions: The Costs of \"Voice\" and \"Exit\"
As a follow-up to Micha's post below, some questions for readers:
Suppose that as a follower of the Atkins Diet, you are dissatisfied with the dietary choices available at McDonald's. You have a certain amount of money that you want to set aside for use in attempting to meet your Atkins-centric dietary goals.
1) How would you rather spend your money?
A) By buying partial ownership of McDonald's Corporation and trying to affect management decisions.
B) By spending that same amount of money to patronize a competing fast-food restaurant.
2) Suppose you do not have option B in question 1. What percent ownership of McDonald's Corporation do you think you would require to have enough influence to change the menu of McDonald's to be more Atkins-friendly?
3) The current market capitalization of McDonald's Corporation is about $35 billion. Based on question 2, how much money do you think you need to have to be successful in your goals of changing the menu of McDonald's through partial ownership of McDonald's Corporation?
Update: Follow-up will be posted next week.