The market overcomes racism

Many people are uncomfortable with the classical libertarian position of property rights giving owners the right to determine who they freely associate with because the result could be that minorities are discriminated against. That is the consequence of a free society; there will always be bigots and louts. However, just as they ought to be able to say what they want, so should they ought to be able to use their property as they want.

However, the market can be very effective in bringing together individuals who would normally not engage in relations. Bilateral self-interest is the driving force; voluntary exchanges come with the expectation of mutual benefit.
Kim du Toit gives an example from South Africa in which the free market overcame government-mandated discrimination:

Faced with economic reality, businesses routinely ignored apartheid. Blacks were promoted, and compensated, well over the mandated ceilings designated by apartheid law. In the clubs, nobody cared if you were Black or White, as long as you could make good music. In urban high-rise buildings in Hillbrow, even though Blacks were supposedly banned from living there, many did -- the landlords took their money calmly, knowing full well that they could be fined or even imprisoned for allowing Blacks to live in a "White" area.

If ever there was a place where you could see apartheid was doomed, Johannesburg was it. In the restaurants, bars, apartment buildings, and above all in the office buildings and workplaces, it was abundantly clear that this was the future, and that as much as the Afrikaner government raged and fulminated against the evil City of Gold, the end of apartheid was written in financial terms.

I saw it everyday when I lived in Brookline, Massachusetts - Russian immigrants eating at the Shawarma King, orthodox Jews selling shoes to Vietnamese-Americans, gay people being business consultants to straight people, a kosher Chinese food restaurant... These exchanges are based on a simple idea - "You have something I want. I have something you want. Honesty and cooperation can benefit us both. Otherwise, we both lose."

Not only do these exchanges result in a transfer of private property; they also transfer something more intangible, more social. The driving force may be self-interest, but along the way come mores, culture, social norms, and traditions. As a result, the exotic becomes familiar, distant customs become intimately known, and memes are transferred.

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